Ways to Keep the Customers You Have

Following up from yesterday's post, I'm going deeper into some ways to keep the customers you already have. It pays huge dividends to keep your customers - because it is almost always less costly than getting new ones. And, your current customers will likely bring you additional customers with their "word of mouth" marketing of you and your company.

Ways to keep the customers you have:

• Showing your appreciation of each customer. This can be in the form of hand-written notes, holiday cards, a personal thank you note, a phone call from the owner or president, a gift basket or gift card, or even a logo-crested item that advertises your own product or services. Regardless of what it is, appreciation goes a long way to sustain a relationship.
• Invite your customers to lunch. If your customer base is primarily local, you can invite them to your office for a major customer appreciation catered event and really play it up. You can have tours of your facility, introduce your staff, and make an event of it. You can make it an annual event - and really use it to springboard new products and services.
• Invite your customers to a workshop or seminar. It doesn't even have to be related to your products or services. The workshop can be on time managment, New Year's resolutions, or anything motivational and uplifting.
• Publish a company newsletter. Use this as a marketing tool in addition to making it newsworthy. It can be done as a traditional newsletter or as an ezine. As long as it keeps you connected to your customers, it should work for you.
• Fix any and all problems as soon as possible. While the customer may not always be right, the problems should always be fixed - if you want to keep the customer who has the complaint.
• Make yourself available. Return calls in a timely manner. Address issues that arise. Never close your door on a customer - unless you don't want them back.
• Initially be selective when seeking customers - and then it becomes 100% easier to want to keep them!