Time for a Reality Check?

Now that summer is "officially" over and it's time to get back to work, is it time for a reality check for your business? This Week with Sara Fitts poses this question quite candidly to all owners of small businesses and self-employed professionals.

Here is a simple assessment to see if you and your business are where you think you and your business really are. Answer these questions - and get a reality check - to help you kick off your business for a new fall season.

1. How are you different from every competitor?
2. How much are you out in front of your industry?
3. How much are you out in front of your target market?
4. How much did you increase your business in the past 3 - 4 months? Or, did you lose business over the past 3 - 4 months?
5. What are your immediate goals for the next 30 days? 90 days? 1 year?

If you will candidly answer these questions, you will give your business a reality check that will kick off a new season of growth.